Entercom has recruited a pair of digital publishing vets in new executive roles at Radio.com as it prepares to make a strategic shift at the streaming audio platform it acquired last November from CBS Radio.
Pamela Russo, most recently with Meredith Corp., will join as senior VP and general manager on April 30, while Entertainment Weekly executive editor of digital Christopher Rosen comes on board as editorial director.
Entercom says Russo will oversee the Radio.com brand and business, focusing on advertiser and consumer products, client development and revenue growth, content and talent partnerships, distribution strategy, and audience development. Tapping into the company’s radio stations and live events, she’s tasked with developing the streaming service’s brand voice and positioning, while building out its staff to a quickly grow the platform.
Rosen will take a content development role, overseeing editorial and video strategy, while managing digital content teams in New York and the company’s home base of Philadelphia. Working with Entercom corporate programming execs Jeff Sotolano and Liana Huth, Rosen will develop original national content for Radio.com’s national platform and local stations’ digital assets, while also working with local markets to cherry-pick their best content for national audiences. He’ll also be in charge of the streaming platform’s social media strategy and work with Entercom’s programming, events, and local content teams to create editorial content for the site.
Russo will report to Entercom executive VP of Digital JD Crowley; Rosen will report to Russo. “This is an exciting time for Radio.com,” Crowley said in a news release. “We welcome both Pam and Chris’s expertise as we accelerate our strategy to make a daily habit for the millions of fans across our family of brands, entertaining and informing users with spoken-word audio, curated music and premium editorial.”
Russo, a 20-year media vet, ran digital strategy and operations for the digital versions of Meredith’s entertainment, travel and luxury titles, including People.com, EntertainmentWeekly.com, and TravelandLeisure.com. She earlier held digital content and operations roles at Discovery Communications and TMZ.com. Rosen’s 15 years of editorial experience include roles at HuffPost, Movieline, and CBS Radio.