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Rocking to the Beat with 9FM: Your Ultimate Local Online Radio Destination!
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HOT NEWS:- Advertisers Rediscover Radio
While it has consistently maintained popularity and ubiquity among all ages of U.S. listeners, radio perhaps lost its place in line with advertisers as new, shinier audio offerings pervaded the landscape.
That distraction appears to be fading. After combatting a stagnant ad market and losing dollars to those data-rich digital channels, the radio industry is getting revived interest and increased activity from marketers and advertisers.
Inside Radio’s two-part Monday feature offers a sleek dive into radio’s rediscovery by Madison Avenue, which—again—appears to be recognizing radio’s ability to reach the masses with proven content, alongside expanded platforms like digital audio, mobile apps, podcasts and live events.
“Radio just sort of fell out of their consciousness. So now we’re reintroducing it to them. And they’re engaging, they’re very open to it,” offers Nielsen’s Head of Audio Brad Kelly.
And at a time when
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Radio.Com appoints Digital Publishing Execs
Entercom has recruited a pair of digital publishing vets in new executive roles at Radio.com as it prepares to make a strategic shift at the streaming audio platform it acquired last November from CBS Radio.
Pamela Russo, most recently with Meredith Corp., will join as senior VP and general manager on April 30, while Entertainment Weekly executive editor of digital Christopher Rosen comes on board as editorial director.
Entercom says Russo will oversee the Radio.com brand and business, focusing on advertiser and consumer products, client development and revenue growth, content and talent partnerships, distribution strategy, and audience development. Tapping into the company’s radio stations and live events, she’s tasked with developing the streaming service’s brand voice and positioning, while building out its staff to a quickly grow the platform.
Rosen will take a content development role, overseeing editorial and video strategy, while m
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New Edison Study: AM/FM Radio Grabs 50% ‘Share Of Ear’ In.
AM/FM radio continues to dominate a rapidly expanding audio universe in the U.S., accounting for half the time Americans spend listening to audio. AM/FM grabbed a 50% “share of ear” according to new first quarter 2018 data from Edison Research – more than triple that of streaming audio. The new numbers include both AM/FM radio delivered over the air and via online streaming. But broadcast radio receivers are far and away the top device for listening to audio.
Since its inception four years ago, Edison’s quarterly Share Of Ear studies have become the de facto way to stack various audio sources up against one another to see how Americans allocate their audio time. With AM/FM, streaming and podcasts each measured by different measurement providers, using different methodologies, Share Of Ear has emerged as the definite single-source barometer for all things audio.
At 50%, the amount of time Americans 13+ spend with AM/FM is more than triple that for streaming audi
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The 2018 NAB Show Wrap-Up: The Digital Revolution Will Rule.
It wasn’t so long ago that the radio industry was collectively shuffling its feet as in-car listening—AM/FM’s bread and butter—was subsiding amid a threatening new technology called “streaming,” as at-home and at-home tune-in were also declining. Well, look at us now. While traditional over the air AM/FM remains the mothership, broadcasters at the 2018 NAB Show this month made clear that the industry has now created its own digital revolution.
During the National Association of Broadcasters convention last week in Las Vegas—which brought together 94,000 attendees from 161 countries and 1,800+ exhibitors—station streaming has become a given. Add proprietary websites and social media, and the likes of mobile apps, smart speaker skills, podcasting, ROI and geo-fencing.
Indeed, all of this dizzying change is, in fact, prompting broadcasters to reimagine what business they’re in, Entercom senior VP, Corporate Business Development Tim Murph
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The SABC Radio shuffles presenters
South Africa’s public broadcaster, the SABC, has announced several exciting changes to presenter line-ups on its radio stations, underscoring the need to stay relevant and stay tuned to listeners’ needs.
But the process isn’t without a great big elephant in the room: The Sakina Kamwendo situation. Kamwendo abruptly disappeared off air midway through her Forum at 8 show on Friday morning, replaced by music for the remainder of her allotted time. Rumours pointed to the show’s producers being told to take her off the air. Social media went crazy, with fans demanding answers.
Good Hope FM mixes it up, big time
There’s a new breakfast show host on Good Hope FM, and he’s the youngest since the legendary Mark Gillman shook up the station back in 1995. He’s 24-year-old Dan Corder, who started his radio career at UCT Radio, and he’s the youngest breakfast show presenter in the country. “We know Dan is a great fit for ou
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New Research Offers Tools And Tips To Corral At-Work Listening.
Attracting at-work listeners has long been indispensable to the success of AC, classic hits and other music formats. A webinar from NuVoodoo Media Services, “How to Win the Workplace War With PPM Panels & Diary Keepers,” offered broadcasters a tool chest of new information about best practices to reel them in and keep them listening.
The media marketing, programming and content intelligence provider surveyed 3,041 persons ages 14-54 online in January 2018, focused in Nielsen PPM markets.
Calling its sample group “ratings likelies,” meaning those deemed inclined to participate in PPM or diary surveys, NuVoodoo asked participants if they listened to either the radio or a streaming service while at work. In total, 39.1% said yes—with a robust 56.4% of “PPM likelies” responding yes and 59.0% of “diary likelies” saying yes. The percentages were highest for those 18-34, followed by 25-54, 35-54 and 14-24.
Those that tune in durin
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‘98.9 The Bull’ has been re-branded by Well Hubbard
Hubbard Radio has rebranded country KNUC Seattle as “98.9 The Bull” from “Country 98.9.” It’s the latest change at the new station, which Hubbard flipped from rock in December, after Entercom dropped country on KMPS in favor of soft AC as “The New 94.1 The Sound.”
“Welcome to the next evolution of 98.9, a personality all its own,” PD Lisa Adams said. “More Bull, more music, more fun.”
Adams was named PD of the station in January after serving as marketing director for AC sister “Warm 106.9” KRWM. Her programming experience includes the OM/PD post at Townsquare Media hot AC “Mix 106” KCIX, AC “107.9 Lite FM” KXLT and “WOW Country 104.3” KAWO in Boise, ID.
Since her hire, Adams has been staffing up the new country outlet, adding the morning team of Tim Leary, Claire Beverly and Karen (Red) Daiss in February. The trio came to KNUC from Alpha Media country “Bob 106.9” WUBB Savannah, GA, where they anchored m
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Afrikaans is Groot gaan wéér groot in Kaapstad
Nadat kaartjies vir nege Afrikaans is Groot-vertonings in Pretoria binne enkele ure uitverkoop het, maak dié gewilde konsertreeks weer ’n draai in die Moederstad – vir ’n vyfde keer. Op Saterdag, 17 Maart 2018 is dié konsert by die GrandWest Grand Arena in Kaapstad te sien. Steve Hofmeyr, Juanita du Plessis, Theuns Jordaan, Karlien van..
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Nielsen, Broadcasters At Odds Over Headphone Measurement
In today’s Inside Story—our weekly in-depth feature covering critical issues that impact radio’s success—managing editor Paul Heine taps into something of a rallying cry among broadcasters. The question is, how effectively is Nielsen capturing headphone listening in PPM markets? Broadcasters continue to doubt that all listening taking place on headphones and earbuds is being detected,..
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